Todd Gordon

Head of Growth & Performance at AdPlus — an AI-powered ad platform currently in beta.

I focus on the part most teams feel but rarely quantify: the operational drag of running campaigns across multiple ad networks. My work sits at the intersection of paid acquisition, onboarding, and early product feedback — building the growth engine while pressure-testing the product with real users.

Right now that means:
• Running and ranking paid channels by actual cost per activated user, not vanity metrics
• Personally onboarding early users to understand friction in real time
• Turning feedback into GT