René

CoatiLabs is a small project exploring App Store Optimization through real-world app analysis.
Currently focusing on copy, positioning & conversion in mobile apps.

Recent activity

A small copy change that made an app feel completely different

A small copy change that made an app feel completely different

Small ASO mistakes that quietly kill conversion

How we got 42 beta testers in 2 weeks

I was using 5 apps to fix my life. So I built one instead.

I lost 11 users in 30 days and had no idea why. Here's what I learned.