0-24 million users in just 30 months

Tinder grew from 0-24 million users in just 30 months.

The secret?
They understood who they wanted to serve...

Here's their iconic story and how you can do this in your own SaaS:

Early on they faced a problem:

They didn't know who they wanted to serve.

Because people usually like to date locally.

It was difficult to get people to date people from another area.

So they decided to double down on students...

Students in colleges and universities.

2 reasons why they chose this avatar:

Once they locked into this avatar, they started doing the hard work.

A representative went to colleges and started talking to students

She would note down their:

Moreover, she encouraged them to try out their app.

She would stand in front of them and let them use the app.

Then she would:

Similarly, she went to colleges in other areas too.

This helped Tinder get valuable user data and feedback.

They started tweaking the app to fit their needs.

It was around January that the growth exploded.

Tinder started gaining traction...

College students started inviting their:

Soon enough, Tinder got a massive inflow of active users.

They introduced a psychological belief in their app: FOMO
Fear of missing out

College students felt they're missing out if they didn't join the app.

They wanted to look 'cool' like other students.

The result?

Tinder cut down on its advertising spend

They were able to acquire customers for almost FREE.

They doubled down on this strategy.

And this helped them get to 24 million users in 30 months!

Moral of the story?

Clearly define who you want to serve

And reach out to them personally.

Get their feedback.

Make changes to your products.

Can you do me a quick favor?

What different you would have done to accelerate Tinder's growth? Let me know your strategies: