100 paying customers within 2 months. Here is what I learned

I created SpreadTheWorld 2 months ago to help makers get their first users. That was my first info-product and my first launch as a solo-entrepreneur!

I'm now super excited to announce I just get my 100th paying customer today!

That's such a nice feeling to have constant feedback from IndieHackers or startup founders saying that the product I built actually help them!

Here is what I learned for the last 2 months:

1. For info product building an audience is really super important. Almost a third of my sales came from Twitter!
2. There is a lot of communities out there that you can leverage to get your customers. I got 5000 visits on my landing page since the launch, most of the traffic came from here, Reddit or Slack/Discord channels. I didn't tackle big acquisition channels yet!
3. SEO and ads are nice in the long term, but when you start they're way less powerful than communities!
4. Fight the "shipping fear" is super hard. That's basically why I didn't ship to PH or big subreddits yet. I always feel like "i'm not ready". That's BS, I know I should ship it!
5. Test, test, experiment and never stop learning! I changed a LOT of things since the launch: copywriting, pricing, UI etc… Testing is the only way to know if what you're doing is working
6. Pricing is super hard. Just guess and see what happens. If you still have sales, raise it until your sales drop by 50%.
7. Talk with people, a lot. Talk with your customers to know how to improve the product. Talk with other makers about strategy, tools. As a solo entrepreneur that's super important to not stay in a bubble!
8. Social proof is crucial, get testimonials as soon as you can. Your customers are the best to talk to others!

Next steps:

1. Launch on Product Hunt!
2. Create an affiliation program? Does it make sense?
3. Build a more complete offer, I want to create something more than just the lifetime access.

I get some regular demands of a "How to" create & ship an info product, if it's something that you can be interested in drop a comment below!