12 ways to write icebreakers for emails
https://blog.norns.ai/8-basic-ways-to-personalize-emails/
Described some approaches to personalize emails and messages for lead generation.
Some of them could be done automatically.
What's your favorite approach to personalization?
At https://vidon.ai, unsurprisingly we've been using our own tool. Not so much personalising, but adding value upfront by sending our customers a free video of their blog in our initial email. We've found this
Sounds interesting!
Have you had a chance to measure A/B performance of emails with and without the video?
I've done plenty of campaigns without video in the past, and so far our campaigns are doing 10x as well. It could be our niche we are targeting though!
Wow, that's impressive!
That's amazing! Sending a free sample of a blog to the client is brilinant. Mind sharing how you find your leads?
We've got internal tools which we give a list of domains and it will find the domains blog, find their 10 most recent posts, find the author + email for each one, and then create a video and add it to a HubSpot sequence.
If you'd like more details or to do something similar you can contact me at alex@vidon.ai.
We found we got an amazing response rate with the method.