13 books recommended by a content marketer
Content marketing books are created by experts who know how to make a compelling argument. It’s their job, day in and day out, to identify and write for an audience, tell a good story, and communicate clearly.
That can make singling out the best ones kind of hard, so I created a list of the books I often find myself recommending to founders and fellow marketers alike. Hope it's helpful!
(Links are non-affiliated.)
Full post here with key takeaways, quotes, and a summary of the resources included with each book.
Best foundational content marketing books:
- Content Chemistry: The Illustrated Handbook for Content Marketing by Andy Crestodina
- Content Strategy for the Web, 2nd Edition by Kristina Halvorson
- Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi
- Influence, New and Expanded: The Psychology of Persuasion by Robert Cialdini
- This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin
Best content writing books:
- Building a StoryBrand by Donald Miller
- The Content Fuel Framework: How to Generate Unlimited Story Ideas (For Marketers and Creators) by Melanie Deziel
- Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley
Best content marketing books for managers and leaders:
- Powering Content: Building a Nonstop Content Marketing Machine by Laura Busche
- They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer by Marcus Sheridan
- Product-Led SEO: The Why Behind Building Your Organic Growth Strategy by Eli Schwartz
- The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life by Oliver Luckett
- The Culting of Brands: Turn Your Customers into True Believers by Douglas Atkin
