16 lessons from 16 years of GoSquared

It's been a while since I've posted on IndieHackers, but wanted to share our latest update as the community here has been so supportive in the past.

We put together a post to celebrate the company's 16th(!) birthday — 16 lessons from 16 years.

These headlines may sound really obvious, and I'm sure many people on IH reading this will be all too familiar with these headings, but hopefully if you dive into the full post you'll take something away from the anecdotes and real world application of these at GoSquared.

Here goes...

1. Build something people want.
2. Share early, share often.
3. Constraints breed creativity — embrace them.
4. The details are not the details, they make the product.
5. Use your own product. Be your own customer.
6. Charge the trust battery.
7. Your customers are smart — treat them accordingly.
8. Treat each customer as unique, but scale your process.
9. Never underestimate what a small group of focused, aligned, motivated people can do.
10. Celebrate the small wins. Have fun along the way.
11. Most meetings don’t need to happen.
12. Knowing yourself is a superpower.
13. Simplicity is a war.
14. If you think you’re repeating yourself too much, repeat some more.
15. Focus is impossibly hard, but without it you’re doomed.
16. Just do it.

The full post is over on the GoSquared Blog — hope this is handy, especially for those just starting out.

Also, we put together a timeline of the highlights over these 16 years.

Happy to answer questions if anyone has any. If you asked me at the age of 14 whether I'd still be running GoSquared in 16 years I am not sure what I would have said...

Enjoy the ride,

James