17 Things Your Newsletter Needs

“Count the number of yous in an email newsletter. If you run out of fingers… you’re doing great.”

"Here’s why I’m sharing this useful thing with you; here’s why I believe it’s important.”

"ALWAYS WRITE BACK. This isn’t a thing to include. Just do it. Figure out a process for handling that."

14 more here.

Ann Handley's original: https://annhandley.com/2020-newsletters

Excerpt from For the Interested: https://fortheinterested.com/newsletter214/