Idea discussion: product environmental impact
I've been thinking of how much plastic, cardboard and other packaging materials we waste on a daily basis when we do our shopping. And it's mostly not out fault.
You want some crisps? They're in a plastic bag. And if that wasn't enough, in the plastic bag there's more tiny plastic bags. You want to buy environmentally friendly things? Good. But what's what? It's super hard to know. You have a tremendous amount of things to consider, like:
and this list is just something I made up now. It's something to consider carefully. Data is also very sparse or I'm not looking in the right places.
The idea? A simple app to give you a summary of how what you're buying impacts the environment, how it ranks with other similar products and what's the best replacement given environmental friendliness.
I'm dedicated to try it out and see how far I can go and I'd love to have a discussion about where to find data, what things I should look at to rank products for environmental friendliness, and generally what do you think of this idea? How would you start?
Love the idea. For my side project, I actually came across a few interesting (slightly related) businesses. My project is also slightly related to sustaibability and environmental impact. But, I did not find anything like what you describe though:
Have a look at:
https://www.treeday.net/
There is also an app that allows you to scan a product you like, and request the producer to make it without so much plastic. It sends a complain to the manufacturer:
https://play.google.com/store/apps/details?id=com.kuestegegenplastik.replaceplastic
There are also some German sites, so not sure if you get value out of it:
https://www.codecheck.info/ (Getting information about ingredients in products)
https://www.avocadostore.de/ (marketplace for sustainable products)
https://utopia.de/ (general a website and community with information for a more sustainable life)
Conceptually, I think it's great. I think what we need is something akin to a nutritional label for products, but instead of nutrition facts, all products would be labeled with environmental impact facts. Your idea sounds very similar. The challenge, of course, is to get people change behaviors, even in the face of such facts.
Good idea! If the label was like a meter that went from green to red, with red being the highest impact, it could fit easily on product packaging and be simple for consumers to look at before making a purchasing decision.
That's how I'm imagining the app. A big ranking that's as simple as greed-to-red indicator, and if scrolling down (or something) more information to explain where the rating comes from. Also useful info on how to choose better alternatives to the current product.
Check this out, same thing but for beauty products? https://www.thinkdirtyapp.com/
I actually thought about this. That would be great, and I think it must be done at some point. I feel like I'm not in the power of changing labelling requirements, but I can provide that information to interested people via an app without having to navigate laws, politics, activism and campaigns. I think having such an app, especially if there are uses that will change behaviour and there's data to show it, there is more power and more leverage to push for requirements to product labels.
Hey Vlad,
Are you still working on this idea?
No, I sort of shelved it and never picked it up again. Didn’t get too far due to time constraints.
Would you consider to start it again?
This and a few other things are in my mind. Not working on anything now, just the day job. The issue I have with this one is the lack of a clear monetisation path.
I'm trading into recycled plastic on daily basis, hence I have some ideas and concepts which could help us monetise the idea down the road. Let me know if this interests you!
I've emailed you.
This is a good idea, and very topical. I would think carefully of how your users would actually perform this analysis. I.e. if you expect them to type in their purchases, you will face an uphill battle.
Consider scanning labels, or even better, some AR through the phone when looking at a supermarket aisle. Color code things based on environmental impact, but also health impact.
As for starting, I would try to pick a small domain (a specific and narrow product category) and cover it thoroughly.
This is a good idea. I was actually a bit worried about how to handle lack of initial data, or at least preventing users from having an empty database feeling after trying 2-3 products that happpen to be not found. Having a niche might help manage expectations.
I’m thinking scanning barcodes as well as search if that fails.
Kind of like MyFitnessPal.
This comment was deleted 7 years ago
Thanks for the reply!
Could you point me to some of these supermarket chains? I wasn't aware of those barcodes before. Is this something they use for themselves (like to automate some processes or something?) or something that they do for the public?