I am considering acquiring a Shopify app. To make an informed decision I am trying to gather data on the Shopify app ecosystem as a whole. The churn of the app is on average 22% are there any indiehackers operating Shopify apps that could chime in and let me know how this compares to their applications.
I was able to find this statement
"The most important metric is how many users delete your app on Day 1, since the first day has the largest churn rate compared to any other day.
Good apps have a 20-25% churn on the first day.
Apps in which it is difficult to address all the client needs may have 40-45%.
Apps that have a churn rate of 60-65-70% should be redeveloped or updated. "