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How do you decide the value of your brand/website/business?

How do you decide the value of your brand/website/business?
Means how much it is worth of?

How do you decide the selling price of your business in case if you want sell your website/brand/business?

Also what are the genuine platforms to sell your website for real profits for productized business?

P.S. Other than flippa and empireonline.

Many thanks!

on February 15, 2019
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    Also what are the genuine platforms to sell your website for real profits for productized business?
    @EO built 1kprojects.com

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    Sales revenue pure and simple. Also to state the obvious no one is gonna be interested in buying if your business is not making decent sales volume. I think people generally value their business at 10-12x revenue on the platforms you mentioned. Without knowing more about your business it would be hard to suggest the platform on which to target buyers.