Something I've noticed from coaching/helping founders who made the mistake of *building first, selling later*...
Something I've noticed from coaching/helping founders who made the mistake of building first, selling later...
The worst thing that can happen isn't that they make 0 sales. That's the expected outcome and can be a good lesson.
No - the worst thing that can happen is you somehow make one or two sales without knowing why.
This gives you the feeling you are 'on to something' and means you‘ll waste aaages trying to replicate those first sales, with ~0% chance of success.
#fyi
Hey Louis! Don't want to sound dim witted but would you be able to provide an example of selling first? Would this be something like contacting your target market to learn whether or not the product is something they'd use or do you mean literal sales?
Sure.
For a B2B product, I'd say you want to have the following before you start building:
I'm a big, big fan of doing real sales.
IMO you need to be in constant contact with your target customers. There needs to be a really good flow of feedback/information from them to you, and I simply don't believe that's possible via marketing.
what?