30+ signups. Almost nobody used the product. Here's what I was actually doing wrong.

I launched my SaaS a few weeks ago. Signups started coming in. 30+ so far.

I was excited. Real people trying my product, finally.

Then I opened my admin panel and felt sick. Almost none of them had completed their first task. Not one, not two, almost the entire list.

My first instinct was to build more. Maybe the product wasn't good enough. Maybe I needed more features, a better dashboard, more options.

So instead of coding anything, I just sat down and went through my own onboarding like a brand new user.

Found the problem in 5 minutes.

The onboarding was confusing. There was no clear first step. No one telling them what to do or why it mattered. People landed, looked around, and left.

It had nothing to do with features. It was never a product problem.

So I stopped building and spent 2 days only fixing onboarding. Cleaner steps. One obvious first action. Clear copy telling people exactly what to do the moment they land.

Result, within 24 hours of pushing the fix, users started actually completing their first task. Still early numbers, but these are real people using the product, not just names sitting in a database.

The lesson that keeps repeating for me, if your signups go quiet, your problem is almost never the product. It's almost always the first 60 seconds after signup.

If you've got dead signups right now, don't build more. Go through your own onboarding first. You'll probably find the issue in minutes, not weeks.

By the way, the product is MentionFast (mentionfast.com). It helps founders market on Reddit without getting their account banned. If you've ever tried promoting your product on Reddit and got suspended, this was built for exactly that problem.

Happy to answer anything or compare notes if you're dealing with the same thing.