300 active users and 6 subscribers after 2 weeks in the App Store

2 weeks ago I finished an iOS app I worked for 5 weeks. The app is Mindful Affirmations, an app targeted to people who want to change their mindset, find happiness and improve their outlook on life.

Last Monday I launched the app on Product Hunt, having +150 upvotes and generating 180 downloads during the time it was in the home page.

Next steps now are improving the on boarding experience (is not clear what's free and what needs to be paid) , fixing some UI glitches and gather some more feedback.

My opinion is that the launch on Product Hunt was really good and definitely worth it but the question is, what's next? What can I do to keep generating this many downloads organically? I know who is my target and I am already cold emailing influencers but I feel nothing will generate this amount of "noise" that PH does.

Thank you all for reading, and a special thank you for those who tried the app :)