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4 days left. Here's what actually happened.

I didn't plan to build a clothing brand this year.
I was deep into other projects — a social agency, a tennis program for Chinese clients, a few other things running in parallel. Then at some point I started asking myself: what would I actually want to wear? Not just something that looks good. Something that performs, that carries an idea, that doesn't need a logo to be recognized.
That question turned into VIBE.
No team. No funding. No factory contacts. I started from zero — found a manufacturer in Portugal, worked through construction details I didn't fully understand, figured out NFC chip integration, built a Stripe preorder page, set up Instagram from scratch.
Capsule 001 opens April 15. 100 units. Founder Edition. No restock after this.
The preorder isn't live yet — it opens exactly on the 15th. But if you want early access before the public drop, there's a form: tally.so/r/9qvqPX
I'm not sure how many of the 100 will go in the first days. Maybe all of them, maybe 3. I'll report back honestly either way.
This is the kind of project I'd want to follow if someone else was building it. So I'm building it.

on April 11, 2026