4 secrets of content creators hiding in plain sight

In March 2022, I started creating content online.

I've paid 1,000s of dollars to learn the secrets.

Here are 4 of them that hide in plain sight:

Writing online cements you as the expert in a niche. You can monetize the attention, stroke your ego, or build a new career.

Our attention span and memory are low for online content. You can take advantage of it. Instead, most people:

Are vague about the value they bring

Try to build new content every day

Monetize attention with no trust

The best creators make six-figures every month writing exactly how they solve the problems most people have.

Just pay attention.

Repurpose your content

Turn a tweet into a blog post, newsletter, YouTube video, or book.

At PyQuant News, I wrote a tweet about open source investment tools. It was popular, so I created a thread. The thread was popular, so I created a newsletter. Now I am planning a course.

Be clear about the value you provide

A lesson I learned the hard way: be clear, not clever.

The best creators talk about this constantly. Though many beginners still do not take their advice. Just say what value you provide: nothing more, nothing less.

Write about 1 idea 1,000 different ways

If your idea is popular, write about it as many times as you can.

I use Dickie Bush's 4A Framework. It shows you how to write about a single idea from 4 perspectives: actionable, analytical, aspirational, anthropological. In a short time, you have a lot of ideas.

Give away 99% of your value and monetize 1%

This is a powerful concept that most people do not get.

To stand out, provide value for free. You will earn trust. And when you want to offer a product, people will pay a premium.

What have I missed?