5 Biggest Mistakes I See on SaaS Landing Pages (and how to fix them)

Hey indie hackers,
After building dozens of Framer landing pages for SaaS founders and solo makers, I keep seeing the same mistakes that kill conversions.
Here are the 5 most common ones:

Too much text, not enough breathing room
People don’t read — they scan. Fix: Big headlines, short paragraphs, and lots of white space.
No clear value proposition above the fold
Visitors should understand what you do in <5 seconds. Fix: Strong hero with one-sentence benefit.
Generic stock photos and fake testimonials
Trust is everything. Fix: Use real screenshots, mockups, or honest founder stories.
No social proof or traction signals
"Join 2,400+ makers" without proof doesn’t work anymore. Fix: Show real numbers, logos, or waitlist counts.
Forgetting mobile experience
Over 50% of traffic is mobile. Fix: Test everything on phone and simplify navigation.

Bonus mistake: Building something that looks beautiful but doesn’t convert. Design should serve the goal — getting signups or sales.
I’m currently helping founders with Framer landing pages & waitlists (first 3 waitlist projects are free, limited).
What’s the biggest struggle you have with your landing page right now?
Would love to hear your thoughts and experiences