5 practical lessons from writing a 16k subscriber newsletter

I've been a freelance writer for years now. And since June, I've been the head of content at a five-days-a-week newsletter in the marketing industry with 16k subscribers and 6 figures in revenue.

Writing content every single day–and keeping an audience both monetized & engaged–is pretty tricky and it's different from anything else.

But, I've learned a thing or two since starting and I know newsletters are a hot topic these days. So, here are 5 practical lessons I've learned:

1. Kill your pets. If you write a lot, you'll notice yourself repeating the same phrases (your pets, in a way) over and over again. To avoid this, read other people's writing if you're stuck. It'll help for inspiration.

2. Get creative to attract new subscribers. Facebook Ads are a pretty penny for a lot of newsletters these days. Think organic posts, giveaways, sponsorships in other newsletters as creative ways to get more users.

3. For sponsorships and monetization, you probably know better than the sponsor. You know what style and ad your readers will engage with–so make sure your ads are in the newsletter's style.

4. Never be the only person who reads the content before it goes out. With a big audience, someone's bound to get their feelings hurt. So, make sure you're not the only one who previews the newsletter before it gets sent.

5. Read as many other newsletters in your niche as you can. It will give you good ideas and inspiration.

I love sharing tips like these, which is why I recently launched a once-a-week copywriting + marketing newsletter called Bullet Points that aims to help you write better and sell more. Check it out here if you're interested: https://www.writingsugar.com/bullet-points

(I'll be sending some more newsletter tips in there shortly.)

What have you all found to be important for the success of your newsletter? I'd love to get a discussion going below.