$50 for some honest feedback!

As a business owner, I don't like the landing page at all, but I loved the demo.

Overall, you are doing a bad job at explaining how your tool can help and, honestly, if you weren't an IH user, I wouldn't have spent time checking out your demo.

I see various areas of improvement:

1. The main text is good. I would remove "Gamify anything". It doesn't speak to any specific pain point and make it seem your tool too generic.
2. There is too much text. Wherever possible, substitute the text with a gif of your product in action. It makes it easier to understand the value and is more engaging.
3. Add more CTA to try the demo. If people don't look at the demo, you have lost them as customers, in most cases forever. The demo is more important than the templates. If I don't buy into the product, I don't care about the templates.
4. There is no incentive to get early access. Why should I give an email and wait? Give a valid reason, something like a discount to reward my effort.
5. Your page is too short, it doesn't contain enough information. People nowadays are used to scrolling down and, if you are not an affirmed brand, they will have lots of questions about your product and your brand. You need to answer them all. It could in contrast with the fact that I said there is too much text, but you can answer a lot of questions with gif and videos about how your product work. Even best, ask someone you know to use it on their business and add case studies, Then a FAQ section at a bottom. If you want to go the extra mile, an about us page, where you explain why you started squadist and what makes you qualified (with a photo maybe).
6. I don't agree with the fact, as another user said, that you need to specify a target audience. I think that you need to better show on the landing page all the use cases. Many people won't bother to look at the demo, without interest or curiosity.
7. Instead of waiting for people to get early access, reach them out and do the onboarding yourself. Maybe offer them to pay some money for the disturb, I am pretty sure that most of them will refuse, but this shows that you are serious.

@Othmane, the idea looks interesting. Here is a few thoughts:

Cons:

• No uses cases provided
• No target audience specified (solutions for: SaaS, portals, media etc)
• Value proposition should be based on a target audience and prooved by references
• Tough to understand the idea (I had to read all the text before got you)
• Too many word (unstructured text)
• There is no paggings needed (everything too condenced)
• No illustrations how it work (better have inphographics or animation), video is ideal
• No social sharing
• Finally I didn't get why you need flashin text
• There is no design (looks not so professional)

Pros:

• Pretty clear slogan, but can be shorter

Overall the landing page is very non-informative.

The idea is cool, but the wrap will make it tough to sell it.

I'm interested in such a solution and I would use your's, but I was unable to register. (no message shown)

This looks a perfect solution for user engagement. Can be a perfect fit for UGC platforms and Internet Media houses (platforms that publish news).

You should speak to some news publishers and help them adopt it. They make money by selling ad impressions on their websites and to generate impressions they need pageviews and to minimize the cost of each pageviews, pages/session needs to be maximized.

Value proposition for UGC & Internet Media houses: Squadist can help them maximizing returning visits, referral visits, sessions/user, pages/session, average session duration and tons of pageviews

Give it a try!

It's too complicated, dumb it down. On the landing page show one of the examples that you show in the demo like "Follow Squadist on Twitter" and how much coins you get for that.

The concept is very abstract, that is good for you but annoying for the user. A website that integrates your service could instead show a popup in the corner of their website "Share your review of Squadist on Capterra.com" with a little coin symbol (is that even allowed?). If they click on it they get drawn in and learn about it.

For the landing page I would only show a picture of such a popup with a text above "Let your users perform tasks - and reward them". They'll get the drill. On scrolling down show another task example with a another headline "Engange with your users - build a squad".

People love examples :)

Landing page feedback - Im personally a big fan on whitespace, and feel that it makes pages easier on the eye. With that in mind, i think your 'hero' section is a bit cluttered. Ive done some tweaks, and uploaded a new version: https://imgur.com/BvnxCDk. Let me know what you think.

Have you talked to 10 people running an online business that you know should be using your product?

Landing page is a bit vague. How is it for? What is in it for them?

How do you track when someone completes the 'missions'?

How are you different/better than Rafflecopter etc?

Good luck!

Hi Othmane,

I think the way you implemented the idea is too abstracted, I can't easily figure out if it's something useful for my business or not.

This kind of tools is generally addressed to marketers, so make sure to use their language (not being too technical), more illustrations and the most important: use cases where Squadist could be beneficial

Personally, I think this fits perfectly for the eCommerce market, like letting customers share pictures of their buyings on social media and get rewarded by coupons or exclusive deals... so the business owner gains free marketing from customers friends.