6 SEO Recommendations for Black Friday

Google recently shared a list of best practices ahead of Black Friday and Cyber Monday to ensure maximum visibility, according to Search Engine Journal. These recommendations help Google understand and surface sales events in search results.

1. Use permanent URLs. Use recurring URLs for Black Friday landing pages rather than creating new URLs each year. Google recommends this because re-used URLs allow sites to build link equity (the quality of a link gained when other pages link to it, which is accumulated over time).
2. Publish Early. This allows enough time for Google to discover the links and index them
3. Follow SEO Best Practices. This speaks for itself.
4. Build internal links. Link to this landing page from other pages (including the homepage) to communicate the importance to Google and help visitors find the page faster.
5. Include a high-quality image.
6. Get the landing page recrawled. When you perform major updates on the Black Friday page ask Google to recrawl the page to get your updates indexed more quickly.