62% started more than one business.

Diving into MicroConf's survey, I stumbled upon some noteworthy trends among 600 revenue-generating SaaS founders

Here's a link to the full article

Founder Makeup :

• 90% of bootstrapped SaaS have at least one developer on the founder team.
• Developer-inclusive teams grow 7% faster than all non-tech ones.

Idea Origins:

• 46% - Personal experiences
• 24% - Customer challenges
• 10% - Day jobs

Onboarding:

• 17% offer 'forever free' plans.
• 66% provide free trials.
• 78% of free trials don't need a credit card.

Marketing Tactics:

• 25% - Word of Mouth
• 17% - SEO
• 16% - Content Marketing
• 13% - Integrations/Partnerships

Growth Insights:

• Optimal founder count: 3
• Best monthly pricing: $250-$499

Founder History:

• 62% started more than one business.

While 2022 is in the rearview, these findings are still gold. Bring on the 2023 data!