7k unique visitors in 3 days with engineering as marketing

Growing a job board in 2024 is extremely hard. The good ol' days are over.

It's especially hard because a job board is a two-sided marketplace. You need extreme adoption from the job seeker side to make it appealing for employers to use your site. That's why I always work extra hard to make ends meet at MoAIJobs.

MoAIJobs is a job board for AI professionals to find work in AI easily. I started this project as a fun 2-hour challenge on Twitter last December. The project quickly got picked up in multiple newsletters including Ben's Bites, and Robert Scoble shared the project on his Twitter account. So, I worked on improving the site further.

However, I figured out that the site needs more visibility to make it useful for both parties involved: job seekers and employers. Job seekers need more jobs on the site and employers need more job seekers on the site.

I can cold reach employers to get them post on my site. But the engineer inside me is not a big fan of this idea. He hates this marketer thing. And he thinks the superior thing to do is actually making the employer wanting to post on my site. For that, he knows we need extreme adoption. Engineering as marketing is his preference.

So, I began to think of some useful and novel side tool ideas for MoAIJobs.

I came up with two ideas initially.

The first one is "WILL AI REPLACE ME" - a tool that predicts when AI will replace you based on your resume.

Link: https://www.moaijobs.com/tools/will-ai-replace-me

I quickly launched it on Product Hunt.

For the first few hours, there was nothing. So I went offline to have a chill time. But when I came back online there was the surprise.

Product Hunt tweeted my product on their Twitter account and then sent me a message saying it's a great app, and they even followed me. It's surreal. Thousands of product geeks found my app intriguing and started testing it.

One little marketing trick I did was giving the option to download the results as an image and share them across social media. Hundreds of users shared their results on Twitter. So, it was a nice PLG.

The product then got picked up on multiple sites and LinkedIn.

The second idea is "AI job application reviewer". In the near future, AI is going to screen all resumes, so I thought something like this would be extremely useful for job seekers to understand how AI tools perceive their resumes.

Link: https://x.com/NithurM/status/1770129528137859386?s=20

This tool got quote retweeted by @levelsio (founder of NomadList), he has around 400k followers on his Twitter account. So, the app got some wild traffic. Hundreds of job seekers evaluated their job applications with this tool.

All of this combined to 7k unique visitors to my site in 3 days. And I got a ton of new email signups as well. So, overall the results are not bad. And I feel like I am just getting started, there is more work to do. Just wanted to document this here with you all. Hope you learn something useful from this.

I build my products in public on Twitter, so if you want to learn and grow together, please make sure to follow. Thank you.