8 common Go-to-market mistakes (SaaS)
#1 Unclear Ideal Customer Profile (ICP)
#2 Wrong Positioning in the market (Segmentation)
#3 Unclear Value Proposition and FIUU Problem
#4 Wrong sales process (product-led vs. sales driven)
#5 Focus on acquisition only (ignore activation, referral & churn)
#6 Selling Features, not Values
#7 Track too many KPIs and focus on the wrong metrics
#8 Wrong Pricing Strategy
What are the biggest mistakes you are facing?
