8 learnings about Programmatic SEO

I've recently interviewed Matija from Omnius.so, a B2B Marketing Agency specializing in SaaS. I've seen Matija talking about Programmatic SEO as a strategy to grow your SaaS and I've invited him for an interview.

Below are 8 main learnings:

1. Programmatic SEO vs Traditional SEO:

• Programmatic SEO targets a larger number of long-tail keywords with lower individual volumes, using automation and data scraping.
• Traditional SEO focuses on high-volume short-tail keywords and requires more manual work.
• The best approach is often a combination of both strategies.

2. Tools and Techniques:

• Common tools include Ahrefs, SEMrush, Screaming Frog for data analysis, and Zapier, Google Sheets for automation.
• AI and machine learning are increasingly being used for data processing, gathering, and decision-making in programmatic SEO.

3. Content Quality and Strategy:

• Quality remains crucial in programmatic SEO. Merely duplicating content with minor changes is ineffective.
• Personalizing content to make it relevant for both users and search engines is key.
• The challenge is finding the right balance between quality and quantity.

4. Suitability for Different Business Models:

• Programmatic SEO works well for both B2B and B2C, but is particularly suited for product-led growth models.
• It's ideal for companies with products that have many variables, templates, integrations, or serve multiple industries.
• Less suitable for companies with straightforward products (e.g., some fintech companies).

5. Short-term vs Long-term Strategies:

• For short-term profitability, focus on pages bringing converted customers.
• For long-term growth (e.g., VC-funded startups), prioritize pages bringing the most engaged users.

6. Importance of Understanding User Intent:

• Crucial to analyze and understand the true intent of customers for effective SEO strategy.

7. Recent Trends:

• Post-2022, there's been a shift towards prioritizing profitability over pure usage metrics, even among VC-funded companies.

8. Examples of Successful Implementation:

• Companies like Zapier, Vidio, and Canva are cited as good examples of effective programmatic SEO implementation.

If you're interested in seeing the whole interview, you can check on the following link: https://www.hyperaktiv.ai/blog/programmatic-seo-a-game-changer-for-saas-growth