A guide to getting YouTube sponsorships that work great for small channels

1. Make your channel look professional
   Chances are, your channel already looks amazing! However, make sure that you check all the details and make it look as professional as possible.
   Think about it, leaving a first impression is considered super important, right?

2. Track analytics
   Companies that may offer you a deal are interested in analytics from your channel, the most important ones being:
   • Watch time
   • Audience retention
   • Demographics
   • Subscriber growth
   • Comments
   • Referral traffic
   • Website conversions

3. Start small
   If you have a small channel, you shouldn’t aim for the big brands. There is simply too much competition there. Starting with small-scale and medium-scale brands, you have a much higher chance of getting some initial exposure.

4. Types of Sponsorship

• Product Sponsorship: the company sends you free products for you to discuss in your videos.
• Paid Sponsorships: the company pays you a sum to promote their brand or products in your videos.
• Affiliate Sponsorships: this one is very accessible for YouTube channels of every size.

5. Approaching Potential Sponsors

• Direct Approach: the most traditional approach, which works very well for smaller YouTube channels.
• Sponsorship Platforms: there are lots of platforms specialized in connecting creators with sponsors.
• Grow Your Channel: brands are not always waiting for sponsorship proposals to roll in.
• Attend Events: there are various events organized worldwide where lots of creators and potential sponsors are in attendance.

Let me know if you have other practices that work for you when aiming to get YouTube sponsorships.