A website that visibly got better after a UX hiring push

I've been a Capital One customer for years, and their website used to genuinely frustrate me.

In winter 2026 I noticed they were hiring a bunch of UI/UX designers. Multiple openings, real investment.

A few months later, the homepage looked different. Cleaner hierarchy, clearer messaging.

I've been building BurnRate, a website audit tool, so I ran Capital One's site through it out of curiosity. The results matched what I'd noticed: accessibility scored 92/100, SEO came in at 78. Still some medium-priority issues (busy first impression, visual hierarchy), but the overall experience had clearly improved.

Can't prove the redesign came from that hiring push, but it made me think about how UX investment tends to leave evidence. Better decisions become visible. Better experiences become measurable.

That's part of why I built BurnRate: seeing whether what you feel about a site matches what the data says.

If you want to try it on a site you use (or your own), it's at burnrateai.app.
Curious if others have noticed something similar: a company's site visibly improving after a design hiring push.