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Ads based monetization

I have checked many interesting ideas on IH, most of them, if not all, relies on subscription as a mean of monetization. So, I am wondering, is it unadvisable to rely on ads as a source of revenue? If yes, why? Is it because ads do not suit startups and fits more the big companies?

Do not get me wrong, I like the subscription model, it is extremely satisfying when someone pays for a product you make.

on August 19, 2022
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    It’s easy: ads is pennies for user per month. So if you don’t have massive user base you will have bad margins and will loose money. And it’s not even touching adblockers and all troubles with ads networks who would often do not have enough ads to show to your customers