ℹ️ Advice for vertical leadgen?
Hey Everyone,
Just starting our leadgen phase as Court Concierge is now in Beta!!
Other than cold emails, what methods / approaches work for going after a particular vertical? Feel that ads on Facebook, Google have too large a blast radius and won't yield. Trying to keep CAC low (of course) but where do we find our prospective customers?! What have others going after a vertical done to get good ROI from marketing.
Thanks and if anyone knows a tennis/squash club owner looking for a modern way to manage courts and membership, let me know! 🎾
(I'll compile results and share back with this community.)
As someone in the early stages of building a product for a market vertical I'm interested in people's thoughts on this as well. I know I've seen advice elsewhere along the lines of "go hang out where your customers already are" - meaning industry forums/trade groups/etc. In fact I think I even heard that on one of the most recent Indie Hackers podcasts as well. That seems like good advice, but it is pretty general. I'm building a "scratch your own itch" product so I'm already part of those type of communities but I'm still not super sure what to do there. I have always been pretty much a "lurker" in every online community so even though I've been in a handful of industry forums for a decade or so I don't have any particular cache/karma/reputation there.