1
0 Comments

After 10+ years of design freelancing I'm automating my work with AI

Hi everyone,

It was around Feb 2013 when I started to freelance online, primarily through the 99designs platform.

Since then I've completed 100+ projects related to branding & web design, and today I'm happy to have a full time client that I assist with everything from UI/UX, web design, website development to video editing, so that I don't have to hunt for clients anymore.

However, I've noticed that there's a bunch of manual/repetitive tasks where I'd just need to swap a background photo or put some another logo - these are mostly social media graphics or certificates they issue to their clients. Fed up with this manual work, I've decided to build a tool that will do this work for me so I can focus on the more interesting, product design related tasks.

The idea was simple - I create a one-time template in Figma-like interface and from that point have the AI agent design future variations of a graphic just given a natural language instruction (e.g. design a new graphic for X client, make background photo Y).

It automatically scans our Google Drive with client photos and picks the best one given the prompt. If the photo doesn't exist, it would generate it using the best stable diffusion model. The best part? Results are hallucinations free and always on-brand because the model is utilizing an existing design template.

The tool is about to launch in a few days, and if you're interested to give it a try feel free to sign up at www.pablle.com.

For early adopters, it will be free.

Best,
Viktor

on September 9, 2025