After 200+ signups in 2 weeks, my growth stopped!

I think that you should talk to your current customers to understand why they bought and talk to any free users or people on your email list to understand what's stopping them from buying.

I personally don't think more marketing will fix issues in your business model but it will continue to feed your pipeline which is critical.

If possible dedicating a set amount of time of marketing for each day will help you stay consistent and test new channels as the ones you use become saturated with your content.

If you're at $1,000 MRR I don't recommend hiring anyone just yet.

I think making the product better is important however your product is more than just your app it's how people perceive your app (perceived value vs delivered value).

Maybe people perceive something before becoming a free user but then don't buy because of what they experience specifically at the free tier?

However it's hard to know this without talking to people at the top, middle, and bottom of your business model (Marketing, Sales, and Success).

I also think you could simplify your thinking around your business model by focusing on actions at each level such as:

• Marketing: X many posts per day on Y or Z channel (to get free or paid users)
• Sales: X many meetings with free users per week (to understand why they haven't bought)
• Success: X many meetings with paid users (to understand how you can provide more value)

You need marketing and focus on making the product better, not or!:)

Definitely ask your 200 user base. Your pricing model is both volume and event driven. Do have the data of who is 80% thru their plan?

The problem the app is solving is task based problem in a defined community/audience. aka narrow. Often in a business. we will give something new a try for xyz campaign in narrow space. By no means we have switched tools, long term plan of use. In fact as its lead, if the campaign utilising your tool in a low conversion rate, the business could be reviewing reddit. In this cause it is not a tool issue (your app) but audience.

200 user base is not growth or traction in my book. I would caution interpreting it it that way.. 200 user base is an opportunity to gain insights from a short period of active use. That does not a marketing person. Insight generation can be performed by anyone who has the data-set. If no data-set ask if interview. (yesRamin tool, here on IndieH, is one super easy solution). You can incentivise the survey completion too e.g. x leads

the data analytics is best done as a regular task, not just when the trend is declining.

I suppose it depends on who "we" are and how many people "you" are (1, 2, 5, 10, 100)? Depending on that, the advice will be different. One thing is for sure, you can't stop marketing! It should always be there now. And how you solve it depends on your capabilities.

Unfortunately, this likely isn't an either-or situation.

Hard to give specific advice without knowing how you were marketing, but you are small enough that dedicating one or two days a week to guerilla-type marketing could do the trick.

After looking at Promotee, I think an easy and compelling campaign would be to use Promotee to reach potential customers on Reddit and tell them how you did it. This seems like a great chance to "eat your own dog food" and get some customers.

Hope this helps!

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Ohh that's sad but why do you think it happened

You must need to hire a marketing person.