Any tips on promoting our Language Learning Platform?
Hey friends, @csallen and all
Hope you're having a creative, refreshing and productive day.
We were wondering if anyone has any tips on how we could promote our Japanese learning platform Japanese Complete.
We are experimenting with online promotion and also creating offline artifacts (stickers with our lovely scene image) to create some lasting promotion.
No gain too small,
I'm not sure who your ideal target user is -- the ideal person who wants to learn Japanese and can use your product. But you might want to spend a lot of time identifying that persona.
If you already have people using your product, the easy way is to just survey them, see who likes you the best, and identify similarities between those people. There are some good tips on doing that here.
Once you know who they are, you need to learn how best to reach them. What distribution channels do they hang out in? Could be anything from Japanese hotels for westerners, to anime sites, to people who follow certain IG accounts. Regardless, it's had to reach your audience without first knowing where to reach them.
Try to establish cooperation with individuals (bloggers, vloggers) who are Japan enthusiasts.
Prepare some infographics about Japan in many fields (movie, music, marketing etc) and spread them among media outlets.
Follow and response to all worthy threads related to Japan on Twitter.
Establish cooperations with Japan-like events.