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Any tips to improve conversion rate?

by Hamed Baatour
https://intab.io
Hamed Baatour's avatarHamed Baatour
submitted this linkon December 30, 2021
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  1. 1

    How bad is the conversion rate? The tool is fantastic!

    orliesaurus's avatar orliesaurus
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    5 years ago
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    1. 1

      Thanks orliesaurus,

      The conversion rate is okay and on par with the common conversion rates of typical SaaS landing pages. (on the lower single-digit side)

      but, I saw some SaaS founders claiming high single-digit or even double-digit conversion rates and was wondering if that is even possible.
      if so, is there anything I am missing? 🤔

      I would love to hear your thoughts... anything you didn't like or wish was better?

      Hamed Baatour's avatar Hamed Baatour
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      5 years ago
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      1. 1

        I could try to do a breakdown of your page on my YouTube channel if you want?!

        orliesaurus's avatar orliesaurus
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        5 years ago
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        1. 1

          sure! feel free to do a breakdown, don't hold fire 🔥
          would love to hear your super honest feedback.

          btw a few points/questions/updates about this leading page that I wanted to share with you:

          • I had a "problem section" just below the fold and saw a little bit better conversions by removing it (maybe people need a little bit of positivity these days and are tired of negativity as trivial as mentioning a problem) 🤔

          • I am working on adding a lead magnet towards the bottom of the page and a "use cases" section just before the pricing section.

          • what are your thoughts on having a price comparison section against products in the market?

          • working on adding a 7days free trial and a yearly option.

          • any sections missing on the page?

          looking forward to hearing your feedback 😊

          Hamed Baatour's avatar Hamed Baatour
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          5 years ago
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          1. 2

            https://youtu.be/2E6-YX8Fi0s

            orliesaurus's avatar orliesaurus
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            5 years ago
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            1. 1

              Great video Orlie! I would say I have an okay (normal) conversion rate, but defiantly not poor 😅 I was just looking to improve it.

              I have watched the video like three times just to distill your advice but let me know your thoughts:

              • focus on benefits rather than what the tool does. (how to convey the "how" then?)

              • change the call to action (you mentioned "purchase extension" and using a benefit, which one is better to manage expectations? )

              • mention "money-back guarantee earlier on" (did that in the pricing section but I guess that was not clear, will fix it)

              • remove the sticky newsletter pop-up (how can people signup for product updates/progress instead? )

              • add a testimonial section. (I recently started collecting testimonials, not enough yet to fill a section)

              • specify who is this for (both designer and developers can use this so how to convey this?)

              • bad in-demo call to action (should I rephrase it or remove it altogether?)

              Again, great video Orlie, It's nice to see a fresh perspective! Especially as a solo maker, this is helpful!

              Hamed Baatour's avatar Hamed Baatour
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              5 years ago
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              1. 2

                You ask a lot of good questions and I could give you all the answers but you should try to answer some of them yourself - because I don't have the same insight as you - sometimes there's not 1 answer but multiple option for each question:

                For example

                focus on benefits rather than what the tool does.
                answers are:

                1. Use copywriting better
                2. Do research in your niche and uncover the what and only THEN explain with a 1-to-1 mapping the HOW.
                3. What is the pain that is most obvious to your customers?

                Another example
                remove the sticky newsletter pop-up - how do people sign-up to ...

                1. Do you have social media that people can follow you on? People should follow YOU for your updates and content - add a twitter button
                2. Do you have advice/tips something that you can share as a lead magnet - add a lead magnet

                Additionally
                Why not partner up with someone like George Moller https://twitter.com/_georgemoller or ask people like https://twitter.com/vponamariov to help you cross promote your tool

                These are questions that you can answer only by doing market research and spending time interviewing your customers.

                As you know, you can't build a business on "mmmhs" and "maybes".

                This is my take.

                orliesaurus's avatar orliesaurus
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                5 years ago
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  2. 1

    Would love to hear your feedback to improve InTab's landing page conversion rate.

    happy to hear your thoughts on the live demo UX too 😊

    Hamed Baatour's avatar Hamed Baatour
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    5 years ago
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