Any tricks to writing "epic guides" around your product area?
I've seen some IHers have success with writing longer-form "epic content" around their product so I gave it a stab for ScopeConcierge (pricing and scoping tool for digital agencies and freelancers).
The premise of the tool is that freelancers lose out on a lot of money because they're not being smart about pricing projects. So the guide I wrote does a few things:
- Explains common pricing methods and why they don't work (ie Fixed pricing, Value Pricing, Time & Materials)
- Explains our solution (what I call Sweet Spot pricing)
- Gives examples
- At the end, quick pitch for the tool, though if you wanted you could take what you learned and apply it without the tool.
This is my first big-ish piece of content, would love any feedback or insights from y'all.
Thanks!
