Apple iOS 15 Update: What It Means for Email Marketing

Have you heard about the huge shift to email marketing that will take place in September 2021?

Apple is slamming one of the most extensively used indicators for measuring email marketing efficiency — the open rate — with its next iOS 15 upgrades.

It's one of several key modifications to Apple's email system that the company is making to better preserve users' privacy. While there are benefits and drawbacks for both users and businesses who use email to communicate with them, there is no doubt that it will have a significant influence.

Marketers will need to be more particular in their efforts and thoughtful about the information they collect and how it's used if they want to remain the most effective.

What are your thoughts on this topic? Would love to hear what you are up to to prepare your next effective cmpaign.