Approaches to validating B2B problems...
So I'm making a survey to get initial feel for a B2B problem. It would be followed with 1-1 chats to further refine understanding.
I wanted to ask if anyone else had any other approaches they would suggest?
Thanks!
Depends on what the B2B problem is, but here is an idea.
Setup a landing page for the B2B product that succinctly outlines the problem and how your product will solve said problem. There should be a call-to-action (CTA) that requires users to take some initial steps to show intent.
Setup tracking so you how users interact on your page.
Spend money on paid search (i.e. adwords) to send some traffic to the landing page.
Analyze the results to see users take action on the landing page. If so, it's likely they're interested in using your product.
Keep in mind, you don't want to be deceptive. When they attempt to take action, you can highlight to the user that the site is under development. This could be a good time for you to ask if they'd like to join a waiting list or ask for feedback.
This allows you to vet the idea with potential real customers, while also allowing you to get the sales message down early.
fantastic answer. following you
Thanks!
Great thanks!
I think one issue I'm also dealing with is this B2B product is considering patent protection as it's a hardware type solution. So until I get a provisional in place I'm steering towards just validating the problem without suggesting a solution (yet).
Your approach is great though as it gives me good ideas.
Glad to hear it helped!
Hi John,
I've currently 2 saas B2B oriented, for the first one I got lucky and was able to meet the director of the company and sat with him to discuss the pain points.
The other one was very different, I walked around the big market doing surveys and was able to have a talk with a bussiness owner (most of the people in the stores are only workers). From there to the point of him paying me a dollar for a solution passed 4 months.
B2B is 'hard' because the time you spend with the company knowing the pain points and gathering insight.
I really like the answer JaySignorello gave you, is exactly the same step I'm about to make to get more leads.
The survey isn't really a reliable way to find the pain problems, most of those are hidden deep.
Keep the spirit, B2B is way different than B2C approach !
Cool thanks!
Good points.