Are domain names still undervalued or just misunderstood?

The internet’s real estate is strange.
Some of the most powerful names are parked, unused, and often dismissed as "just a domain."
But if naming matters in startups (and it does), why do most people still treat domains as an afterthought?
One name, strategically placed, can signal funding, clarity, and momentum — before a single line of code is written.
would like to know where others stand:
Are we underestimating the role of names in product-market fit?