Ask IH: What sub-skills does Marketing have?

Here are my top five qualities for a great marketer:

• Empathy
• Communication (listening, writing, and speaking)
• Love of testing and experimentation
• Creativity
• Critical thinking and data analysis

In terms of skills, I'd recommend:

• email marketing automation
• writing marketing copy (brand voice, fundamental best practices to provide value and reduce friction)
• understanding of the marketing funnel and being able to synthesize it into your buyer's journey
• social best practices and, if desired, creating CPC ads

That said, the above skills are probably for a marketing generalist. I'd recommend leaning into your strengths. If you're more of a data person, hire a freelance writer and/or marketing strategist. If you're more creative, outsource your marketing automation or data analysis.