Asset/Content Analytics

Hey y'all,

I am kicking around an idea right now that I really like, but I fear I am envisioning a solution searching for a problem. Would love your thoughts.

In B2B Sales, two things are true: 1) there is a tremendous amount of content (pptx, whitepapers, demo videos, etc) shared with prospects and 2) stages and outcomes are extremely well tracked (or should be) in CRMs. I believe there is an opportunity to build on top of this data to provide insight into where/when/how marketing and sales assets are shared and presented through a sales cycle. This information can be leveraged to make better tactical decisions in each stage of an opportunity, to identify less than compelling assets and ensure that sales reps are armed with the best possible tools for closing deal.

Attached is a basic mockup of what the main dashboard could look like.

Please let me know your thoughts or if you have any questions!

Thanks,