At what point do you consider content worth paying for?
In the past, the main content I would buy is books, courses or ebooks - things packaged up and well structured. With the rise of things like substack, and ghost membership (https://ghost.org/members/), I think a maybe a few more people can charge for simpler content.
My question is, at what point do you consider content worth paying for?
For me, it's a simple ROI question. I assume a value that my time has, as implied by my day job compensation. If the content pays for itself by accelerating productivity, creating growth opportunities, etc., then I go for it without hesitation.
So, perhaps it's disappointing that I'm not answering with a dollar amount, but a $9 ebook or a $99 course or a $999 consultation could all hit or miss that mark, depending on how much value they deliver me.
No that makes sense! It depends on the value it gives. I think another value could be joy and happiness - if it brings that it’s probably worth it at some point too..very subjective, I probably could have asked something better 😂
This comment was deleted 6 years ago
If it helps me make money or helps me save money.
I would pay for content if it's relatable, actionable and easy to consume (no one hour long video or 2500 words blog post).
Sounds like an email course. Have you bought those before?
Never heard of such thing.
Just brainstorming, something like private Twitter accounts where users pay monthly to be accepted. Imagine @witsuma creating a new private Twitter account where he provides contents in form of tweets, but you pay monthly to access it.
Subscription-based Twitter
Never heard those exist but it sure sounds similar enough to gated content and paid newsletters both of which has clear markets. For someone with the right audience would definitely pull it off. I can imagine traders and news?
I see what you mean, but never do a subscription Twitter account. 😆
Hah sure
Yeah I think I’m more in your boat, i prefer to pay for something structured and concise! Kind of links to @blakerson answer about value too