Avoid “landing page words”

Agreed. I think a lot of this is people copying what they see much larger companies doing, thinking they have to do the same. You don't! Usually copying big companies is a mistake because:

1. What they do while they're big often isn't what they did to get big.
2. You have no idea if you're copying something that works or doesn't work.
3. All else being equal, it's generally advantageous as a business to differentiate yourself, not to be the same as everyone else. Having your own voice is a part of that.
4. As an indie hacker, you're usually selling to other innovators and early adopters, and they often appreciate a more human touch.

A possible future issue I'm working on is called "Speak like Human. Act like Human."

Where I basically outline how to speak like a human in your landing page and product copy.
And how to behave with your users and potential users like a real person.

Essentially, "practical ways of being authentic" lol

I think I'll reference this IH post in there, if you don't mind

Never thought about this. But you are right. Thanks for pointing this out.

This is a good reminder to re-write the main heading for Frontend Mentor! 😅 Cheers Harry!

Noted

agree, you have to be mindful of the copy you use to attract your audience. Looking forward to the work of antdke when it happens.

I think it depends on your audience, right?

I use the word "unlock" all the time. Just the other day, I told my kids that I needed to find my keys to unlock the car 😉

Totally agreed! I just launched a landing page at for a tool I'm creating http://www.statbrew.io/ What do you think of the wording I have there?