Backlinks act as a powerup for your content, so being able to execute on backlink building strategies is key to SEO success. Here’s how it’s done at scale.
Those are solid. Some other tactics that work:
Love that you mentioned creative commons imagery! Kind of an odd one, and you need a nice camera and a bit of skill but can be super helpful. Something like 96% of sites will link back according to the attribution request (and tools like Copy Track and Pic Match can help with the rest).
Here's a quick how-to for anyone out there wondering how this might be done: Go to Google, search for images that you think might be in demand in your niche, and filter by creative commons licenses. This will show you how many free options there are for your image idea. If you find a good option, go to sites like Alamy, Shutterstock, etc., find similar images, and do a reverse image search to see whether people are using the image. If so, you know that people want these images enough to pay. So make your own free images and license them via Creative Commons. From there upload them to somewhere like Flickr to host the images. You'll need a lot of images (she recommends starting with 50), so aim for easy options and use props instead of people.
+1 on CC images as a backlink building tactic
I did this for a travel brand years back and it worked like a charm. We had hard drives full of photos to use from the tours they ran, it was so easy
Nice! Yeah, that's a great one.
Has anyone tried generating audio versions of content and hosting on podcast platforms?
The last point is key IMO — visualizing novel data is a great way to get some solid backlinks.
And it's pretty easy too. You can aggregate data from multiple sources, scrape data, or grab data from your own product. Making it look pretty is easy in Canva. Then post it on your blog (if you've got enough traffic) or send it to people writing on similar topics. Worked for me!
I am open to doing a backlink exchange with websites / services that are very complementary to our fabform.io forms backened service. Open to hearing all ideas from the IH community.
The niche editing and broken link requests are a good call. I did think and it paid off for me big time. I do think this can be a bit annoying to some blog operators. I know I used to get requests all the time for that.
How's you navigate getting people to do that when it's "annoying" to them?
Simple: I just don't care if I'm annoying.
I'm trying to earn backlinks, not please every webmaster on the planet.
Do you mention clearly that your guest post will have a link to your website?
Interesting read. However, the second technique 'Niche Edits' states that if someone doesn't like to drain their resources writing guest posts, they should go for cold outreach instead.
I think this section is a bit confusing.
When you reach out to people for links, you pay just for the links to your site(s) in most cases. Not everyone would agree to write the posts for you, even if they do, the quality of the content would be questionable.
If not the entire post, you'd have to provide them with the copy for a section that requires the edits mostly.
You are not paying them to write and publish guest posts for you, you're paying for links, which is an odd way of doing things in the first place, but, that's just my opinion.
So, I would probably just stick to guest blogging compared to this. Maybe do it in moderation so you don't get overwhelmed by it, but, it's better than paying others for links especially if you're just getting started.
Thomas, the name of the game here is prospecting.
I've built backlinks at scale (hundreds per month) and have found all 5 of these methods to be effective. When going for niche edits, you effectively reduce operational costs of paid guest blogging since you don't have to produce new content. It's a great way to increase profit margins on a per link basis.
And no, you don't need to provide them with new copy. You target exact keyword matches, finding them with Google search operators. The quality is dependent on the quality of your prospecting. I've secured links on sites like on well-known SaaS brands with these methods.
That said, thanks for the feedback on this article. Plenty of room for improvement. Maybe in a future update I'll include some email templates based on campaigns I've run.
"Breezing through the game with superpowers is not only the better experience"
Lol, sounds like you aren't a gamer
Good article, but I think you didn't explain the broken link section so well.
Not a gamer? Really?
Have you ever played through a Mario game without using any powerups? I used to speedrun Super Mario World, doing it without a cape would be pretty annoying