is SEO the next step for my recommendation engine for musicians?
is SEO the next step for my recommendation engine for musicians?
I'm the creator of PedalSmarts.app, a recommendation engine for guitar gear which already has ~200 registered users and great reaction from the community. This is my first time doing something like this.
The current monetization model is using store affiliates for buying the recommended gear.
For now I keep adding features and launching, and this results in more users (doubled the user base in the last launch).
I started thinking that to truly test the monetization model I need to bring larger amounts of traffic - starting with SEO pages (for example: Top 10 Guitar Gear in 2019) leveraging the site data, to lure more traffic in. Of course this goes hand in hand with some ads to these pages, and I try to get featured in newsletters and blogs by cold emails, no success so far.
Happy to hear your thoughts, what would you do in my shoes?
I'm not a musician but your app looks awesome, congrats!
SEO is going to be a slow process for getting traffic to the site. I think running some Facebook ads could get you very targeted traffic quickly. There are even articles discussing how to target musicians on Facebook:
http://blog.sonicbids.com/a-guide-to-facebook-advertising-for-musicians
https://output.com/blog/facebook-for-music
https://www.quora.com/How-do-I-target-musicians-using-Facebook-ads
If you do decide to buy traffic you might want to throw up some Adsense ads on your site to help offset your ad spend a bit. Just a thought.
Anyway, hope this helps!
Very helpful, thank you :)
Sounds like you're asking if you should do Content Marketing. SEO is something you could always do on every page to optimize it. Content marketing is a great way to get featured in newsletters and general P.R.
What's been your method for trying to get into newsletters thus far? Perhaps there's a tweak you can do, like start a conversation, ask for advice, instead of just asking for placement. Perhaps you've tried this already and still get no response.
My method so far has been some research on popular youtube channels / newsletters, and sending a cold email / FB message with a quick introduction, and that I might think my app would be interesting to the audience of that blog (sometimes citing a similar article, if available).
I haven't tried any tricks to get them to talk to me yet...
I would definitely recommend starting with ads. What you'll want to do is find what keywords/ads work to convert people and then do the longer process of building the SEO targeting those words and messages that you found resonated with paid ads.
Paid ads will get you results way faster, and then you can figure out what to invest in for the long term journey of SEO.
Thank you. makes sense
Hi Shay!
I do some work for an LLC that helps entrepreneurs out with the operations and the business side of things. We could help you scale appropriately based on where you are currently with your app. Send me an email if you’re interested, I’d like to hear more about it!
matthew.dinh96@gmail.com