Best growth channels after SEO success?
Hey guys,
We've managed to do extremely well with SEO. I do worry about our dependence on it now though and was wondering what you would recommend once that has been saturated?
I'm thinking email but I'd love to know your thoughts and experiences with diversifying growth channels and how you've successfully (or unsuccessfully) attempted it.
Thanks, Dean
In the growth hacking world, we have this saying: " SEO slow but steady, Social Media Marketing is fast but time-intensive.
Depending on what kind of industry you are in I would go for either influencer marketing (B2C) or TikTok because it has the highest potential for explosive growth compared to Instagram and Facebook.
LinkedIn (B2B) according to this article in 2020 is a winning horse, if you do it well https://www.webfx.com/blog/social-media/linkedin-conversion-rate/, compared to Facebook's 4,7% adds conventions is LinkedIn with 6,1% the clear winner.
I'd say its safe to have all 3: organic & social & your own audience. If you have SEO already, then social + your own audience would be a good next step!