Best strategy for getting customers
Saw this tweet - https://twitter.com/davegerhardt/status/1277030604635340805
"Want to know the best customer acquisition strategy for a new company/product?
- Make a list of your top 100 dream customers
- Reach out to them personally
Facebook Ads aint gonna magically work. You haven't tested a pitch, an offer, a CTA, etc. yet.
Start hand to hand."
You know why this works?
You have to be able to name and identify 100 potential customers. That means you built something specific.
Then you get to actually talk to them. If someone sees your site and doesn't click buy, you have no idea why. No learning. If you asks someone to buy and they say no, you can very easily ask why. Lots of learning.
This advice is very genuine and I will definitely try this with my product.
Love the simplicity, I'll try to do so, thank you for sharing
Simple and good advice, not so simple to implement, but will give it a go.
👍
absolutely love this. the best advice is simple!
Love the advice. Thanks for sharing.
no offense, though i got this from the course i bought 5 years ago. still in the end, what persona you look from that potential customer that matter?
not sure I understand your question?
Hi @joshdance, it's a great tweet. I totally agree that the best strategy to get customers is to make a list of the top 100 customers and email them directly.
If you're interested in writing emails that attract attention and sell your product, then I think you'll like my website, Splashpad. (https://getsplashpad.com). SplashPad helps you promote your product more effectively by suggesting words while you write. See here.
This is nice. 👌
How many times in a real life situation it is going to be practical and easy to do?
Somethings looks impressive on paper but are rarely practical.
Practical = 100%
Easy? = 0%
It is hard. Which is why most people don't do this and so they fail.
Instead of identify who they want to use their product they throw up $100 dollars in FB ads and hope. Or the put up a typeform and pray.
They don't know who they want to use their product and they don't talk to anyone because that is hard.
Look at how Stripe started. They would reach out personally, convince you to buy, and then come to your office and personally get you setup on their service.
Hard. but practical and it works.
We have different definitions maybe.. for me
Possible & Effective : 100%
Practical in real life: Tough and not for every industry (product/service)
I haven't really met someone really doing serious stuff not talking to customers or new entrant validating only through FB ads.
FB ads is just the starting validation method for a random idea. And things shape up along with strategies.
Edit: And there are scenarios where even customer really not sure if they need the product or service
Go on, which industry is it hard in?
Along with this, do you think to ask existing customer feedback might allow us to be referred?
Yes but the key is to be able to, on your own, come up with 100 potential customers.
You can ask for referrals but don't rely on them at this stage.
If you are selling to ice cream shops and someone refers a tire shop, they might not be a potential customer.
Great advice!