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Best way to look for audience for future project?

Hi Indiehackers!

I often see that people recommend to pick a specific group that uses the internet a lot, for example digital nomads. Then find where they hang out online, observe their discussions, and research the themes they discuss in order to uncover their problems.

But I am not really sure how to look for those groups.
Do you have any recommendations for that?

on November 29, 2020
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    Google:
    [group theme] + community
    [group theme] + meetup
    [group theme] + blog
    etc

    Facebook:
    Search for groups on [group theme].

    Reddit:
    Search for reddit on [group theme]

    Twitter:
    Find people who are talking about [group theme] or have [group theme] in their profile.

    Where relevant repeat the same for Newsletters, LinkedIn, TikTok, Instagram, etc.

    1. 1

      Actually, on second glance, now I wonder how to look for those group themes. I mean how to come up with them

    2. 1

      Hi! Thank you for the answer. Seems it's much less complicated than I thought. As usual — everything is on the surface