#bontastic story no. 3

Designing a new brand and logo – for me super emotional. 🎢

My co-founders and I took months to define the name of our new venture – coming from dealscoring.ai we ended up with bont. And we love it. 🚀

Next up, the discussion about brand look.
For us, it's clear we are disrupting the market, so the primary color must be innovative and non-standard

🔵 Blue? Nah, too many SaaS businesses already got this.
🟣 Purple? It was a no go. We're more than just AI.
🔴 Red? Felt a bit too in-your-face for our liking.
🟢 Green? Didn't feel risky enough.
🟡 Yellow was a maybe, but it was still, well, too in-your-face.

And then, it hit us. Marrying 🟢 Green with 🟡 Yellow was the way to go. We're talking a splash of trust blended with a pop of visibility. BOOM! 💥

With the color nailed down, things fell into place. We got:
👉 Dark blue as background
👉 Putting the primary color as a dot right to the name. Message: We are bold.

The logo? Yeah, we love it ❤️

So, what do you think? Any advice on coming up with the perfect logo?

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#bontastic story no. 3

We're #buildinpublic

Check us out at bont.ai and don't forget to hit that follow button on Linkedin: https://www.linkedin.com/company/bont-ai 👀