Bribes for signing up to your newsletter
Researching Ecommerce sites I noticed that it's very common for them to offer an incentive to get people to signup to their newsletters, mostly discounts off their first order.
Examples: https://www.tmplar.com/content-idea-incentive-your-subscribers/
I'm thinking of testing it out myself. Has anyone else tried offering freebies, discounts etc. to get people to subscribe to their newsletter?
I don't run an e-commerce site, I run an investing newsletter.
I realised that I had massive traffic on a piece I wrote 1 year ago. What I did to convert some of those readers that came to read and not susbcribe to the free version was to lock it behind a paywall and put a disclaimer saying:
💥Do you want to read the whole piece for FREE? Just subscribe with your e-mail (above) and reply to the Philoinvestor Welcome email with just the word “Valaris”. You will receive the post in your inbox💥
Here it is:
https://philoinvestor.substack.com/p/valaris-literally-striking-oil-val
I keep getting people organically sign up and email me back on the auto Welcome email I send with "Valaris".
LEAD MAGNET!
This comment was deleted 4 years ago
@dennisbosch I guess you're right. I always think of Lead Magnets as free ebooks etc. AKA gated content. I'm thinking of offering a discount to my software product to newsletter subscribers, does that count as a Lead Magnet?
This comment was deleted 4 years ago