Build customer conversations into your product lifecycle

This is a reminder for myself as well as anyone else that's up and running with a product. We can talk all day about how important customer feedback is, but practically, unless it's built into your product lifecycle it risks getting pushed to the side very easily.

Some of the great ways to do this are:

• Onboard new users yourself
• Automatically survey active users to see if they're available for a feedback call
• Add a way for users to proactively schedule time to talk to you

One of the unique ways I'm doing this with Cereal, since a lot of my customers run discord servers, is to have them add me on discord. This takes away another piece of friction to conversation and feedback.

Any other strategies you use to make sure you're getting a steady flow of customer feedback? Would love to hear what works for you.