Builders -- what’s the hardest problem you’re trying to solve in the next 30 days?
I’ve been spending a lot of time talking to early-stage builders lately, and something stood out:
Everyone is working on something different — but the type of challenge often feels similar.
For me, it’s figuring out what actually drives visibility and real users for AI tools (not just impressions).
Curious what others are focused on right now:
getting first users?
improving conversion?
retention?
distribution?
something else?
Would be interesting to see where most people are stuck right now.
For us, it's closing the gap between content reach and paying clients.
We published a codebase audit that got 250K views on Reddit and 19K on LinkedIn. Strong engagement, great comments, real authority building. But the conversion to actual paying projects is low single digits.
The problem is audience mismatch. The content attracts developers who read and move on. The buyers - founders with budget who need their AI-built apps fixed - are a tiny subset of that audience. We're reaching 250K people to find the 5 who are ready to pay.
The next 30 days for us is about flipping from inbound content to direct outreach. Instead of writing articles and hoping the right person reads them, going directly to funded founders and agency owners who need a dev partner. Same expertise, different distribution.
Hardest part: the content feels productive because the numbers are big. The outreach feels slow because you're sending 25 messages to get 3 replies. But 3 targeted replies convert better than 250K untargeted views.
That’s a great breakdown ,
the “250K views vs 5 buyers” gap is real.
Feels like a lot of content ends up optimizing for reach instead of intent. Developers engage, but the actual buyers are a much smaller slice.
The shift to targeted distribution makes sense - slower on the surface, but much higher signal.
Interesting point about outreach feeling less productive even when it converts better