Building Clickout (from 0 to 1) 🚀
Hey IH's!
It’s my first post in IH, and today I’d like to share why we started building Clickout, our process, and how we started validating our product with potential first pilots (mainly SaaS businesses).
From problem validation to Minimum Viable Product:
We started from scratch, talking with many SaaS founders from Spain to the rest of the world.
After seeing that some of them were facing their main problems around churn (primary headache besides the rest of things), we’ve seen that lots of them are trying to improve user retention, but none is focused on the offboarding process (just have automated emails that basically do not reactivate customers!)
Many customers (mainly in the prosumer space) have more sensibility in terms of pricing or others who would like just to stop their subscription for a while.
Later on, we saw an article on the CXL blog (https://cxl.com/blog/offboarding/) about how great companies build their offboarding flows, and we said:
Why not launch a product that helps others create dynamic offboarding flows to retain more customers at scale?
The idea is to be connected with our customer's billing provider so that way depending on who cancels they can create these customised offboarding flows.
So here's how the process has been:
Cold emails to potential customers >> Calls >> Problem validation.
After looking for problem validation with potential customers, we saw that most of their reactivation campaigns were not working (as they were manual), and we decided to jump into it.
Besides that, we’ve seen others who are already doing something similar, so it was just the confirmation that there is a market that already exists. And we went for it:
- We chose a name and bought https://www.clickout.io/
- Created logo & landing page (in Webflow)
- Sent cold emails to validate & see potential demand.
- Set up Outseta for CRM & newsletter.
- Collect some more feedback.
- Sign some LOIs.
Currently, we are working on the first objective.
The real validation with customers.
We expect to launch an open beta in the next 6-8 weeks and once we learn from these first pilots, we'll be sharing our learnings here anyway.
We'll be happy to talk and get feedback from you, makers!
Thank you all for reading !!! Go! 🚀
This is actually pretty great. I know someone who can help you build a path towards PMF. Here's his link (https://sparrowstartup.com/startup-advisors/giacomo-poggiali).
Let me know what you think, @beltran!